Project Description

Lowes retailers have branded themselves as the friendly home improvement store, and their house brand Kobalt as the user-friendly power tool. The challenge is to demonstrate that these tools are tough, and can get the job done, yet designed for the end user. The resulting photography and video created shows a very design centric look, but with a heroic stance and accentuated texture to convey ruggedness.

Project Details

  • Client

    Kobalt Tools

  • Skills

    • Cinematography
    • Film
    • Video
    • Editing
    • Photography
    • Writing
    • Lighting
    • Studio
    • On Location
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